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What actually caught my attention while browsing through this section was the term “smart soap”. There is no gainsaying the fact that we all have heard of beauty soaps, detergents etc. But yeah, smart soap, the name, I believe sounds very cerebral. �

To be very candid, I strongly feel that most of the commercials that are aired on television only ditch their consumers. If the ad shows a woman exhibiting a brand new shirt out of the bucket, consider it to be fake.�

I’m extremely glad that adequate attention is being paid by scientists to convert a dreary household chore like washing clothes into an exhilarating and less time consuming activity. I congratulate our scientist brethren for having come up with an innovative idea of a smart soap that serves the dual purpose. Not only will the soap vanish all the stains but it will also prove expedient in consuming less quantity of water. Considering the fact that dearth of water is a persistent problem in
India, such an innovative product will certainly let the consumers take a sigh of relief. �

Endowed with magical powers, this soap will help us become a little lenient with our clothes washing regime. So let nothing deter you from purchasing this product to experience the difference.

Via: NewScientistTech

I certainly nod my head in approbation to the fact that with the technological upheaval that has crept in our lives, we all feel a need to seek solace in nature.

And it was extremely interesting to acknowledge the efforts invested by Brook to ensure nature can prove expedient in ways more than one. �

With style and sophistication becoming the watchword of life in metropolitan cities, it is difficult to convince people to opt for soar heaters. We cant deny the fact that usage of solar cookers is largely fathomed as outdated.

To change such a perception it is essential that substantial time and efforts are put in. The initial response might not be very encouraging. Nonetheless, we all have to work collectively to make certain that the attention grabbing “Cooking with sun” practice is discussed on a larger scale.

I agree people are aware of solar heaters but it is vital to make people realize their responsibility towards conservation of nature. This would ascertain that we feel no qualms in using solar cookers for a simple, convenient, secure and carbon-free way of cooking. � � � � � � � � � � � �

So the next time you are keen to dole out something luscious, act smart and opt for solar cookers!

Via Ecofriend

If you also wish to contribute your show towards saving our planet then go as many of trees as you can. With global warming spreading like a virus, every single creature residing on the Earth is liable to justify his living. If not for anybody else than at least for himself!

Before you could moan about lack of space for growing plants, I have something that will solve your dual purpose. Yup, a USB-powered Mini Greenhouse, its name says it all. Any other excuse? Without bothering you much, the device expects you plug it into your computer and its USB functionality allows the greenhouse (plants) to grow naturally at your desktop table.

The Greenhouse comes filled with artificial soil; seeds, adaptable growth light and the open window that assures the complete protection of the plant. Other accessories include computer interface giving access to the growth rate of the plant along with calendar, wallpaper and bookmark settings.

Aspirants can pick it from Geeks.com for $20

Via New Launches

Today’s youth is more-concerned about environment than restricting themselves to the personal issues. As a result, the concept of Engagement Rings has bought another wedding vow with it. It says the ceremony of marriage ties a knot of the bride and the groom with the World outside.

The target of purity has shifted here from the presence of mandatory diamond to the clean ambience. Making an effort in this direction, an eco-friendly engagement ring has been designed. Doing with the controversial issue of mining diamonds that in-turn disturbs environment, the ring is the result of their long-hunt for healthy alternatives.

This made me give three-cheers to the name of San Francisco-based Brilliant Earth, a business started by Beth Gerstein and Eric Grossberg exhibiting their love for each-other and the Earth. Doing away with the corrupt methods, the business believes in offering a fair origin for diamonds.

The supply of the diamonds here is made from Canadian mines known for practicing environment-friendly techniques. The matchless quality of the delivered gems would surely make you feel proud for the small concern towards the safety of the environment. The company also donates 5% of its proceeds for the assistance of the local African communities affected by the cruel techniques of the otherwise diamond industry.

Via Trendhunter

Here is a lively campaign that puts you across the features and usages offered by compact fluorescent light bulbs. The mouthpiece for this campaign viz. Natalie Portman, Kyra Sedgwick, and Chloe Sevigny are following the medium of the “Green” video being played at a new National Geographic.

True, we have been listening about CFL bulbs that serve as a best deal to save energy and money. But my wait for LED bulbs is still on.

Check out the video below:

Via EcoRazzi

What made Sony target the reprocessing of one pound of e-waste for every pound of electronics sold under it? Following the footprints of Dell, the company has introduced e-cycling program globally to contribute its services to the environment by reducing electronic waste.

Sony believes in post-sales services and thus the company has inked pact with 75 Waste Management Recycle America eCycling drop-off centers across US to maintain the ecological-balance by protecting environment from e-waste.

The fact is that the usage of electronic products cannot be restricted to numbers as they have become the demand of the hour. So, the smart way is to recycle the used products to save our own lives.

Art Installation made by utilizing damaged computers�

Survey done by the EPA in 2005 revealed that out of 1.9 to 2.2 million tonnes of electronic products used; only 345,000 to 379,000 tonnes are recycled. Unfortunately, the rest resides in landfills. This effort made by Sony is more than just doing away with this way of disposal as the process enables the reuse of the glass, plastic and metal. This ultimately reduces the need to extract fresh metals from the Earth, thereby cutting off the energy expenditure. Also, the emission of greenhouse gases can be put to an end to a certain extent.

The customer-friendly nature of the company is making them open sufficient drop-off locations, so that distance would never be an issue. Also, Sony customers’ do not have a spend a single penny to avail this service but yes recycling of other company’s products would demand the payment of market prices.

Via News Factor

Save water, reduce greenhouse emissions; ride on the green road carved by Fujitsu

Japanese Electronic Giant Fujitsu plans to walk on a green road for its contribution towards the safety of the planet. Having bought a 200 KW hydrogen fuel cell from UTC, the company aims at providing power and heat to sprint the buildings covering its campus in California.

This single fuel cell is capable to offer two different types of energies to the plant. Hydrogen produced through burning methane with steam is flowed into a proton exchange membrane, thereby generating electricity that power computers and other electrical paraphernalia within the facility.

The process in turn produces heat when the hot water is cycled through the plant. The temperature of the water is too high that a small quantity of water has to be taken away as its temperature is unbearable for the internal working of the plant.

Likewise every move to have a green earth, reduce global warming; one cannot claim this option to be 100% eco-friendly option. But what catches eye and mind is the fact that the greenhouse emissions through this process are almost 35% of the normal. This simply means doing away with the 500 tons of carbon dioxide from the air along with saving about 800K gallons of water a year. Isn’t it a great move?

Against present 50% efficiency of the fuel cell, it can be 85% competent, if additional heat is captured from the process. This praiseworthy and efficient move of Fujitsu is aided by utility credits as the company has got a rebate of $500,000 ($2.50 rebate per watt) from Pacific Gas & Electricity. No doubt about the success of the Fujitsu’s initiative but yes success can go two-fold if the waste is minimized and cell works with its full efficiency.

Drawback: The installation of this system is accessible to the industry that works in a 24X7 environment. It is this feature only that Fujitsu doesn’t fall in a category to make the efficient use of its own invention.

Via NYTimes

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The Eco friendly Zero X electric Motorcycle is just like a Yo-bike, which is run with battery and no sound and no pollution. It has lithium-ion a batteries are sitting in Zero X electric Motorcycle’s heart. Its total weight is 120 pound and it has 20 horsepower and its top speed is around 50 miles per hour. Its engine is almost equal to 250cc gasoline powered bike; its light weight makes it much faster. If this is too fast then you connect bike’s brain with USB port of your PC via to access the bike’s virtual panel. You can able to set their riding profile also.

� [Zero Motorcycles via C|Net]