What made Sony target the reprocessing of one pound of e-waste for every pound of electronics sold under it? Following the footprints of Dell, the company has introduced e-cycling program globally to contribute its services to the environment by reducing electronic waste.

Sony believes in post-sales services and thus the company has inked pact with 75 Waste Management Recycle America eCycling drop-off centers across US to maintain the ecological-balance by protecting environment from e-waste.

The fact is that the usage of electronic products cannot be restricted to numbers as they have become the demand of the hour. So, the smart way is to recycle the used products to save our own lives.

Art Installation made by utilizing damaged computersÂ

Survey done by the EPA in 2005 revealed that out of 1.9 to 2.2 million tonnes of electronic products used; only 345,000 to 379,000 tonnes are recycled. Unfortunately, the rest resides in landfills. This effort made by Sony is more than just doing away with this way of disposal as the process enables the reuse of the glass, plastic and metal. This ultimately reduces the need to extract fresh metals from the Earth, thereby cutting off the energy expenditure. Also, the emission of greenhouse gases can be put to an end to a certain extent.

The customer-friendly nature of the company is making them open sufficient drop-off locations, so that distance would never be an issue. Also, Sony customers’ do not have a spend a single penny to avail this service but yes recycling of other company’s products would demand the payment of market prices.

Via News Factor