Today’s youth is more-concerned about environment than restricting themselves to the personal issues. As a result, the concept of Engagement Rings has bought another wedding vow with it. It says the ceremony of marriage ties a knot of the bride and the groom with the World outside.

The target of purity has shifted here from the presence of mandatory diamond to the clean ambience. Making an effort in this direction, an eco-friendly engagement ring has been designed. Doing with the controversial issue of mining diamonds that in-turn disturbs environment, the ring is the result of their long-hunt for healthy alternatives.

This made me give three-cheers to the name of San Francisco-based Brilliant Earth, a business started by Beth Gerstein and Eric Grossberg exhibiting their love for each-other and the Earth. Doing away with the corrupt methods, the business believes in offering a fair origin for diamonds.

The supply of the diamonds here is made from Canadian mines known for practicing environment-friendly techniques. The matchless quality of the delivered gems would surely make you feel proud for the small concern towards the safety of the environment. The company also donates 5% of its proceeds for the assistance of the local African communities affected by the cruel techniques of the otherwise diamond industry.

Via Trendhunter