Taking inspiration from the canary bird- to warn about disastrous effects of rampant human activity, The Canary Project was founded in 2006. Since then, the organization has produced several artwork and events using visual and mixed media on environmental concerns like Global Warming, Climate Change, Deforestation and likes. The Project aims at cultivating media attention to inform a broad public and encourage commitment to possible solutions. The latest offering of The Canary Project is the Green Patriot Bus Ads. The latter are designed by Michael Bierut- a Cleveland born artist world famous for his work. As part of the campaign,� sixty buses bearing the Green Patriotic ads were released in Cleveland. The concept is good old environmentalism repackaged in a nouveau style to give it the punch and ferver similar to patriotism.

While the bus fulfils the facility of public transport, Bierut’s designs- posters on the body of the vehicle and inside it actively promotes green jobs in manufacturing sector. These buses and the ads on them are part of a larger plan-Green Patriot Posters, awaiting its official launch coming September. Under the Green Patriot Posters, motivating captions and posters were designed taking inspiration from WWII graphics. Here’s what the designer himself thinks, “Americans have a great ability to pull together in times of crisis. Each day brings headlines that make it clear that global warming and dependence on costly and scarce foreign oil will demand the same kind of resilience, self-sacrifice and ingenuity that we’ve exhibited in the past: in short, that special American brand of patriotism. Back in the 30s and 40s, folksinger Woody Guthrie had a slogan on his guitar: “This machine kills fascists.” I was looking for a similar kind of statement to turn every bus ride into a blow for the environment.” We surely need such kind of activism in places more than one on Earth today!

Via: treehugger