Makeup is an essential part of our lives today. When we wake up exhausted or hung over from a late night party, we all reach out for the bottles of colour and sprays on our dressing table to make oneself look good. But at what cost do these little extravagances of good life come from? C’mon none of us wants to enjoy something that may impact our health as well as that of our planet. Come to think of it, aren’t the two one and the same!

It is a good thing that the beauty industry has taken its fare share of responsibility to prevent the environment from further damage. Providing fashionable yet less-toxic makeup has become a popular trend with all major brands. But Kaia House, Futurenatural and Beautorium lead the pack. We have already seen how consumer pressure can encourage companies to consider the impact of their products. But there are professional makeup artists whose say also influences rest of the pack. The owner and founder of Futurenatural Emma Pezzack claims that the days of organic and natural makeup being hippy-dippy are long past. There are now plenty of products that are as amazing as conventional stuff. And to create awareness about the same she is having talks with Sarah Brown at Vogue, as well as editors at Body and Soul and Lucky.

Via Eco-chick